Corporate Learning Strategy Trends in 2015

Corporate Learning Strategy Trends

Results of WLH’s Training Methodology and Delivery Survey, 2015

Pie chart showing the types of corporate learning used in the workplace

Breakdown of training methodologies used in the workplace. Nearly 70% of corporate learning involves face-to-face methods. Australia, 2015.

December 9, 2015

World Learning Hub’s recent survey about learning trends in the Australian workplace revealed a surprising conclusion. While more than half of respondents identified the benefits of eLearning and Blended learning—low cost, accessibility, consistency, efficiency—nearly 70% of training in the workplace is still conducted via traditional means.

Further analysis uncovered a potential reason behind low usage of eLearning and Blended learning in the workplace: poor previous experiences with these techniques. In short, disappointment with past eLearning trainings has lead managers to avoid this methodology altogether, despite the various reasons why it is an excellent solution for corporate learning. Why might this be?

 

Changing Minds

New concepts are often slow to catch on, especially if first impressions of a new concept are negative or are misunderstood. This phenomenon seems to be occurring with eLearning. Part of the challenge is to change the minds of managers who have had previous poor experiences with eLearning and convince them to reconsider the services of more modern eLearning companies.

Figure3 (1)

Survey respondents’ critiques of eLearning courses show that lack of engagement and interactivity are the two biggest complaints of the eLearning programs experienced in the past. Click graph to view in full size.

 

Responding to Criticisms of eLearning

According to the survey, the top two critiques of eLearning courses are that they are not interactive or engaging enough. Moving forward, innovative eLearning businesses must communicate their dedication to interactive and engaging content from the outset in order to set them apart from outdated eLearning companies which have tarnished the image of eLearning methodologies.

Bernd Salewski, Director of Operations at World Learning Hub explains the company’s proactive response to the survey:

“We at World Learning Hub are trying to change our production, online appearance and sales approach to give a first-hand interactive experience to prospective customers. We do not want to simply show a portfolio; instead, we aim to create immediate engagement with the customer.”

Bernd Salewski
Bernd Salewski
World Learning Hub

Blended learning is a particularly powerful method of learning that combines online delivery of content with traditional forms of training, such as face-to-face, leading to high retention rates. But survey results indicate a perception that even Blended learning is poor value for the money, due to some managers concluding that these techniques were not effective in their former experiences. Where does this perception come from? Is it misguided?

 

Knowing What Blended Corporate Learning is and How to Use it

For managers to reap the benefits of Blended learning, they must first wholly understand the concept. Blended corporate learning involves teaching the same subject using eLearning as well as traditional methods; the two elements should be related, integrated and supportive of each other—not mutually exclusive. And not all human resources or learning and development managers completely understand what Blended learning is nor how to use it.

Stephen Bell, owner of World Learning Hub and iHR Australia, says,

“I believe that people think they’re taking part in Blended learning when, really, they’re not. Blended learning means having a blended approach to learning outcomes; an individual experiences Blended learning, not an organisation.”

Stephen Bell
Stephen Bell
World Learning Hub & iHR Australia

Managers should also understand how to use Blended learning properly. Bernd Salewski explains, “Managers need to understand what is in the modules and then form related face-to-face training which expounds upon the eLearning elements. Both aspects—online and traditional—must be brought together to create an integrated approach.”

 

Survey Respondents’ Perceptions of eLearning’s Main Benefits

Figure2

 

Conclusions

The resultdownload of the World Learning Hub survey suggests that eLearning and Blended learning are better in theory than they are in practice, but this would be oversimplifying a complex matter. Some eLearning companies have produced courses that failed to engage the user, casting an unfortunate shadow on eLearning and its great potential. It could also be that certain consumers may believe that they have experienced Blended learning when, in actuality, they have not.

The future success of this industry will depend upon educating customers about the availability of interactive eLearning and how to use modern learning techniques effectively. Only with properly designed and executed eLearning courses can a consumer experience the full range of “plusses” afforded by eLearning methodologies.

 


 

Participate in Future Surveys with World Learning Hub

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If you’re a Human Resources Manager or a Learning and Development Manager, we welcome you to join our 2016 eLearning survey. All respondents who successfully complete the online survey will be entered into a lucky draw to win an iPad Mini! Fill out the participant form, and we will get in touch with you when World Learning Hub conducts a survey in your country.

 

More Information

If you’re interested in learning more about World Learning Hub’s comprehensive suite of training programs, please send us an email at enquiries@world-learning-hub.com.